Data driven decision making is a natural consequence of the penetration of IT tools in most aspects of everyday life. The oceans of information produced and stored by our systems on a daily basis have fueled the rapid growth of Big Data and Visual Analytics technologies.

There are lots of challenges to be found in this realm, such as how to combine data with other data or how to add value through presentation of results in a way that allows interpretation by non-experts and extraction of actionable knowledge. Whatever the challenge however, the truth can be perhaps summarized best with the saying: "without data, you are just another person with an opinion".

Publicly displayed data feeds on digital signage displays can be a real eye-magnet, especially in corporate premises and boardrooms, but also in waiting areas, high-traffic spots and many other locations. Data feeds are not just appreciated by the public. They help drive behavior and provide you with the basis for a strong argument.